the shop just recently opened, and i am salivating for a cupcake, and hoping i get there soon! i know some of my readers may be in london soon, and if so, run, don't walk, and sample the wonderful food. bea is a culinary wizard and tireless worker who got the business going almost singlehandedly, entirely from scratch. here's a quote from the londonist review:
What makes Bea’s cupcakes so damn good (as well as the rest of Bea’s menu for that matter)? Well, in addition to applying their Michelin-Star pedigrees, Le Cordon Bleu training and prior experience at yum factories such as Asia de Cuba and Nobu, the folks behind Bea’s intend to use fresh produce and the finest ingredients in an attempt to “redefine the concept of takeout as quality, indulgence and style.” From what Londonist tasted, Bea and crew have more than a fighting chance at achieving such a lofty goal.and here's another review from the randomness guide to london.
UPDATE 2/29/08: another great review at view london.