Sale Starts Tomorrow

i saw this digg post on windows vista titled "Windows Vista GOING GOLD TOMORROW"

going gold means that the final version of the software is ready to ship. no more code changes. now, microsoft has been saying this for a long time (though i think this time they actually mean it). but in any case, this reminds me of a story my father told me about a store in india.

outside the store there's a sign that says "Sale Starts Tomorrow." of course, that might get you interested to go in and check things out. so you go in, see some things you like, and then wonder, "will i actually come back tomorrow, or should i just get them now?" so you buy them now.

the trick is, the same sign is always outside. the sale is always starting tomorrow.

now, i'm not sure how this makes regular customers feel. maybe they just get a laugh out of it after a while. i think it's quite amusing.