Denver hopes to reduce car emissions by encouraging better driving
The city of Denver has unveiled a "Driving Change" pilot program designed to reduce vehicle greenhouse-gas emissions by encouraging drivers to ease off the lead foot. Starting in May, 400 public and private Denver vehicles, including that of Mayor John Hickenlooper, will have a device installed to monitor time spent braking, idling, accelerating, and speeding. Analyzed results and personalized recommendations for reducing fuel consumption will then be posted on the internet. Vehicles account for approximately 30 percent of Denver's greenhouse-gas emissions, and the program hopes to cut fuel consumption 20 percent among Driving Change participants.
sources: Denver Business Journal, The Denver Post, Associated Press
ok. here's the big problem! the feedback needs to be immediate, and it needs to be relevant. they have relevant ("personalized recommendations") but they don't have immediate ("posted on the internet"). dear lord. have they learned nothing from the prius? prius people drive so strangely because they are playing this game where they are changing their driving behaviors in ways they think might optimize the gas mileage. with these additional indicators, the prius drivers (or the mayor, whatever he's driving) could do a much better job.
put the indicators in the car. they don't have to be dangerous.. which is one comment i hear from some prius drivers who turn off the dashboard because they find it distracting. the indicators can be ambient. use colors! i am going to send this idea to the people administering this program...
UPDATE: i emailed the mayor and the green program staff. hopefully someone sees my email!