i have a soft spot in my heart for excellent commercials. i found firebrand.com today, a site that aggregates wonderful commercials from around the world. i browsed around and found the following brilliant commercial. i love it:
i'm actually seriously thinking about getting a smart car in the future, if i need a car. this ad made me feel that choosing a smart car would be a safe decision.
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Funny how people always advertise what they are not. I cannot imagine the Smart Cars are very safe cars (apart from killers lurking in the back seat).
I guess in general, Fed Ex focuses more on customer service and quality, and UPS more on price. However, Fed Ex is always advertising how afordable they are, and UPS how great their individualized service is.
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